The Winning is in the Research.
AI-enhanced Customer, User & Market Research that informs winning strategies, identifies opportunities and builds better products and services.
Get the insight you need to turn uncertainty into confident momentum.
“One of the key benefits of Jo's work is a shared understanding of users and their journey. It allows us to explore new problem and opportunity spaces, fosters ideation and prioritisation across our design, prototype and pipeline development phases, and ensures internal and client teams stay aligned and confident in their decisions."
TECH SCALE-UP, MULTI-INDUSTRY RESEARCH
research Services
Discover the insight you need to win.
We uncover what matters to the people who drive your business success. Customers, users, employees – or another group that matters most right now? We design tailored research to discover unique insight for winning products, services and experiences.
CUSTOMER RESEARCH
We understand your customer’s context, attitudes, behaviours, experiences, goals & priorities. And we translate insight into action to solve problems, create value and drive advocacy.
MARKET RESEARCH
Need fresh insight to win in market? We’ll design an approach that identifies valuable market opportunities, reduces risk and uncertainty and enables robust decision making.
USER RESEARCH
We focus on user interviews and usability testing to explore problem spaces, identify patterns, test prototypes, evaluate experiences and create winning products.
EMPLOYEE RESEARCH
Understand what drives your team, and how their experiences impact engagement, productivity and retention. We shed light on the good…and the opportunities for improvement.
"Innovation begins and ends with people. It calls for keen and caring observation."
Need to boost your ability to compete in market?
Ready to challenge your assumptions for better business results? We identify the problems to solve and opportunities to prioritise by asking great questions to the people who drive your success.
Why do customers pick you? What makes you different?
Get to know your customers & prospects better than anyone else in market. What makes customers pick you, stay, buy more and recommend you to others? Using the ‘voice of your customers’ to clearly communicate your competitive advantage is a game changer, and particularly important if your ‘how to win’ strategy is differentiation.
Do your products and services solve for unmet customer needs?
Understand your market to find unique insight for differentiated product & service design. Are your competitors meeting the same customer need? Why do your prospects pick them? Are there unmet customer needs you can deliver on, better than others? Or do you have a value gap? What are your priorities for innovation or improvement?
Do your propositions, concepts, offers & designs help you win?
What beliefs do you have about your products and services that customers don’t yet see? What features, benefits and offers are most compelling? What do you need to test or experiment with, before you embark on expensive build and ‘go to market’ plans? We help identify, develop, test and refine ideas as you bring your concepts to market.
ENABLING PERFORMANCE
From research to business outcomes.
It's all about impact! We know what it takes to 'bridge the gap' between insight and outcomes.
Your research will only be conducted by our small team of award winning senior researchers, who are well seasoned business leaders too. This makes all the difference to results, because we know first hand what it takes to turn insight into successful business outcomes.
Experience you can count on across industries, geographies and stages of growth.
We support businesses of all sizes and stages of growth; from start-ups and scale-ups to medium and large enterprise. And we’ve conducted research across geographies and industries (incl. Tech & AI, Finc. Services, Retail, Hospitality, Tourism & Leisure, Health, Fitness, Education & more).
Research you can trust to deliver on your business goals.
At XDC, we are proud to be a member of The Research Association NZ (RANZ). It’s a trust mark that the bearer is a member of an expert community, which upholds the highest professional and ethical standards.
Get in touch to discuss your research goals. We’ll design an approach to get the insight you need to succeed.
LISTENING TO LEARN
Three questions for Insight & Ideation
The ‘aha’ moments come not only from identifying what’s most important to customers, but from deeply understanding ‘the why’. Armed with this insight, you can design value creating experiences that deliver on strategic priorities.
It can take courage to challenge assumptions, but if you haven’t asked these three questions lately, now may be the perfect time to ask, listen and learn about the ‘why’.
Customer Success
We are grateful to work with our inspirational clients who are out there making a difference. While their missions, industries and stages of growth differ, they all have one thing in common…a relentless focus on creating value for their customers.
BUSINESS OWNER, SERVICES INDUSTRY
XDC delivered our customer and market research. We were incredibly impressed by the quality of work and with Jo’s engagement with us – we can’t thank her enough for her guidance and patience. The recommendations covered competitor insights, the customer journey, e-commerce opportunities and focus areas for optimising the overall customer experience. Jo exceeded our expectations, going above and beyond to deliver to our needs.
CEO, PUBLIC SECTOR HEALTH
We engaged XDC to execute a significant qualitative research programme of work for us. We were delighted with the depth of insight & quality of recommendations. Jo went the extra mile to achieve our objectives, always ensuring quality & integrity of work. She quickly grasped the complexities of our business and what is required to deliver successful outcomes. We appreciated her style of engagement and actionable advice along the way. Very happy to recommend Jo and the team at XD Consulting.
COO, TECH & AI SCALE-UP
Jo was incredibly professional and flexible, doing whatever it took to help us achieve our outcomes. She was methodical, thoughtful and highly competent in the services and advice she provided. We appreciated how she researched our industry domain early in the engagement which meant she could quickly grasp what we were trying to achieve and customise her approach. The quality and depth of work was impressive and we were very happy with the outcomes. We highly recommend XDC.
Turn customer insight into your competitive advantage
Discover unique insight. Create winning experiences. Ready to elevate your brand’s customer experience? Talk to us about the insight you need to captivate, convert and retain loyal customers. We support businesses across stages of growth to win in market.
OUR SUITE OF CX SERVICES
Creating experiences that matter, together…
Customer Experience is an ‘all-encompassing’ expression of the value you create for customers. Make the most of our partnership by exploring our integrated approach to Discover, Design and Deliver what matters most for your success. We offer a full suite of Strategy, Research, Design and Marketing Consultancy Services.
Strategy Consulting
Scenario Mapping, Strategic Opportunity Ideation, Action Focused Growth Strategies, Change & Transformation Portfolios, Strategy Implementation Planning, Executive Workshops.
Experience Design
Design Research, Customer/User Journey Mapping, Personas & User Stories, Strategic Design, CX/UX Design, Ideation Workshops, Prototype Design, XM Programmes, Capability Build.
Customer & Market Research
Market Research, CX/UX Research, Concept & Prototype Testing, Employee Experience Research. Marketing & Advertising Effectiveness Research, Stakeholder Research.
Marketing
Marketing Strategy & Implementation Planning, Brand Identity, Web Design, Digital Marketing: SEO, SEM, Social Media, Email, Advertising Campaign Design & Management.
Book your Consultation
Ready to move from assumptions to insight? Get in touch for a complimentary 15-minute consultation to clarify your research priorities.
Know customers better than your competitors do.
Identify the opportunities that others miss.
Clearly articulate the problems to solve.
Build better products and services, faster.
Attract and retain customers’ attention.