Explore


REFLECT

Explore is our Blog; where we reflect on the experiences shaping our approach & perspective.


STAY CURIOUS

We’re always learning & we hope our reflections provide a perspective for others to explore.


SHARE

We share our thoughts & learnings with respect for all the wonderfully diverse points of view out there.

innovation: what response do you get?

Innovation is trending. It has been for some time and will always be an important aspect of business transformation. But it’s worth exploring if “innovation” engages and inspires action within a business.

When designing future states, we notice that if the session is introduced as an ‘innovation’ workshop, the response is often one of panic; even fear. And that’s simply because people feel under pressure to come up with ideas that are ‘enitrely new’. But in that state of panic, where we are worried about being judged, we freeze. Our brains shut down and, to cope, many disengage or perhaps inadvertently try to derail the session. Not a great space to be in if your objective is to inspire lateral thinking and generative ideation…

READ MORE

dreamer, realist, critic.

UP NEXT: We share one of our most loved ideation activities. It’s ‘an oldie, but a goodie’ and works well with teams at all levels of an organisation. We use this one to help teams step out of a logical and rational mindset, and into a more creative space.

Here’s why we think it works so well… 



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We are an Auckland-based Customer Experience, Design & Marketing Consulting Agency. We help business leaders discover, design & deliver what ‘matters most’ to their customers, prospects and team.

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